Such evolution is a critical success factor that enables the business to use its marketing mix to respond to market trends and changes that influence local, regional, and international market demand for its products. This strategy has made this company to gain maximum number of customers and profit.
And, even, beneficial shift of production to Asia, provoked opposition and boycott of Nike products in some developed countries.
However, the company, being steady progressing during ss, faced a perspective of a serious crisis in the late s-early s. Based on this element of the marketing mix, Nike Inc. In this respect, it should inc. marketing plan essay said that Nike targeted at the mass audience creating a very prestigious brand which could be available to average people making them closer to their favorite sportsmen whom many customers simply imitated and bought Nike.
Originally a distributor of shoes, the company now manufactures various shoes, apparel, and equipment for different sports. However, despite the obvious progress and recent achievements of Nike, its leading position in many national markets throughout the world, its development and expansion was accompanied not only by remarkable successes but also by some serious failures which deteriorated the position of the company in very perspective markets.
S trademark office in and first product sold with Nike was a soccer Marina, Also, simple and understandable tags contributed to the positive perception of the brand in different countries of the world.
Finally, the promotion and advertising campaign were extremely successful and not only due to sportsmen involved but also due to the wise strategy and image of the company and its products.
In this respect, it is worthy of mention that inan advertisement about Lebron James beating cartoon martial arts masters in basketball offended Chinese authorities, who called the ad blasphemous and insulting to national dignity and was totally banned in China.
Consequently, it is quite natural that Nike heavily accounting on overseas sales for revenues growth.
Basically, the company has already gained international acclaim and was popular in many countries of the world but the production of athletic shoes and sports equipment in its traditional regions, including the USA, Europe, and Japan became less and less profitable.
However there are seasonal variations in some products like spring apparel, the back to school season and Christmas holiday season Fass, These outputs are known as the product mix. They have wide range of different products each targeting and appealing a specific group of people.
The business gradually adds more product lines in this category. The Factors that Led to Success and Failure of Nike in its Venture across International Markets Nike is considered to be one of the largest American suppliers of athletic shoes, apparel, and sports equipment.
Reasons for Failure However, the progress of Nike was not so perfect as one might think of. Among the most important factors may be named the use of the popularity of famous sportsmen who signed contracts with Nike to promote its products.
In this business case, Nike has a marketing mix that involves athletic products. At the same time, it is necessary to remind that the dominant position that, in the case of Nike, was next to monopoly, and the lack of competition often threaten to deteriorate the quality of products manufacture by the company an that was probably another reason explaining the growing role of Reebok in the market and inability of Nike to totally surpass its main competitor.
Competitive analysis, Retrieved on March 16, Obviously, this strategy provides the company to enter new markets and strengthen its position in traditional ones. Obviously, such impressing results are based on several factors that contributed to the success of the company and which demonstrate the high level of professionalism and even genius of specialists working in Nike.Free Essay: Nike Marketing Plan By: Marketing Management MM March Outline I.
Executive Summary II. Table of Contents III. Company History IV. Related Documents: Nike Marketing Strategy Essay example Business: Marketing Strategy Essay.
Principles of Marketing September 2, Abstract In this paper I will define segmentation and discuss its uses for my product/service. I will also be discussing target markets and competitive advantages.
Marketing Plan Stage 2 Nike: Executive. Nike prides itself in having a product for most every sport out there. Also they do not just stick to shoes.
They also produce everything from socks and. - Stages in a Marketing Plan This essay will present the stages of a marketing plan and critically evaluate the differences suggested by the leading authors.
However it is vital to understand what marketing planning is. Nike Marketing Plan - ABSTRACT This paper endeavors to recommend a viable marketing plan for the footwear giant, Nike. The. - Nike's Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting.
One may question Nike’s preoccupation with China. - The Role of Marketing Research at Nike This essay answers the following six questions concerning Nike. Q1.).
On the other hand, it is also necessary to underline very successful marketing and promotional policy of Nike. For instance, it is possible to draw the example of the implementation of.Download